News From Telecom World

Facebook is bigger than porn – Vodafone

Posted on: October 28, 2008

Mobile operator stresses importance of brand value in monetising social networking.

Vodafone on Wednesday proclaimed online social network Facebook to be “bigger than porn.”

“At Vodafone we have 269 million customers in 25 countries, plus we have partner markets which gives us presence in a further 40 countries,” said Sacha Tuéni, group marketing manager for social networking, Vodafone.

“So you could say we’re quite a big communications provider,” he said.

“But then I look at social networks which between them have around 800 million passionate customers, and are present everywhere the Internet is,” he commented.

Tuéni then said that in an average week more than 40,000 Facebook-related Web searches are run, whereas less than 7,000 pornography-related searches are made.

“Facebook is bigger than porn,” he said.

When it comes to generating revenue from social networking applications such as widgets, Tuéni said operators are well-positioned to leverage the value of their brands.

“When it comes to spending money on social networking applications, people trust Vodafone as a brand that won’t abuse their personal information,” he explained.

During the same panel session Tuéni also commented that consumers are more likely to send a poor quality photograph to their friends if the context is relevant.

“A picture taken on a mobile might not be interesting enough to upload it to an online photo service like Flickr, but when you send it to someone it becomes relevant and suddenly the quality isn’t as important,” he said.

Source: Total Telecom

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