News From Telecom World

Mobilink and Pakistan Post to Launch Mobile Money Order Service

Posted on: December 7, 2008

Mobilink has signed an agreement with Pakistan Post Office to introduce Mobile Money Order Service in Pakistan. The agreement was signed by Ahsan Basir Sheikh, Additional Director General (Financial Services) from Pakistan Post and Bilal Munir Sheikh, VP Marketing from Mobilink

Elaborating on the initiative, Bilal Munir Sheikh, VP Marketing, Mobilink said, “As a company on the forefront of technological innovation, Mobilink has pioneered mobile commerce in the country. Continuing our tradition of firsts, the Mobilink Mobile Money Order Service is a unique offering that completely revolutionizes the process of sending and receiving money orders. The first and only service of its kind in Pakistan, MMO enables our customer to send and receive money orders to any Mobilink customer across the country anytime, anywhere, via SMS.”
Bilal added, “Mobile Money Order Service offers far greater speed and efficiency as compared to a cash-based system by combining the reliability and speed of Mobilink’s network, the largest in the country, with Pakistan Post which also has an extremely strong presence nationwide and unparalleled experience in serving the rural areas. In line with the strategy to ease the process, the registration is also extremely simple and only a one-time requirement.”

Mohammed Ahmed Mian, Director General Pakistan Post and Secretary Postal Services Division in his speech highlighted the salient features of the service. He also mentioned that the customers can not only remit money to their kith and kins and friends through mobile SMS but can also withdraw or deposit up to Rs 10,000. This can be done by simply filling out a form that will be available at authorized PPO branches across the country upon launch. Once they are submitted, within 24 hours customers will be able to send and receive money orders at their convenience to Mobilink users via SMS anywhere in Pakistan.

The Mobile Money Order Service is in line with Mobilink’s principal aim of connecting the unconnected and providing unique products and services to the consumers, especially the underserved sections of society. In the past, Mobilink has introduced various socially inclusive products such as Mobilink PCO, a self-employment solution enabling people from all walks of life to earn a secured livelihood, and Mobilink Kisan Service, an IVR based service providing farmers access to price & weather information along with valuable advice on harvesting matters. Mobilink will continue to introduce more such service in the near future as well that are novel, socially inclusive, improve accessibility and connect the people of Pakistan in ways that truly reshape their lives.

Source: Pro Pakistani


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