News From Telecom World

Telenor and DTAC shift focus on Thai youth- an insight into Thai mobile subscribers market

Posted on: February 2, 2009

Telenor, the Norweigian mobile operator, the major share holder in DTAC, is turning its focus on the Thai youth to have a better focus on its future mobile trends. “Given to our research showing mobile communications and internet habits in Thailand, it provided Telenor and DTAC valuable data that help us to identify new products and services to tailor customers’ requirements,” said Jens Olav Bjornson, the managing director of Telenor Research & Innovation Centre Asia Pacific (Tricap), the research arm of Telenor.

He further said that the company’s mission is to build up greater insight in the Asian users behaivour, better customer experience, new service concepts and better working ways with its local and regional partners.
According to a research conducted by Tricap, it was noticed that 93% of the interviewed, preferred calling rather that SMSing, a Thai youngster on an average sends 3 SMS/day in comparison to the youngster in Malaysia and Pakistan, who send 18 and 6 SMSes respectively.

The Thai youngster keeps aside 15% of his monthly budget aside for mobile phone bill. The study further reveals that on an average people retain their mobile phone for1.52 yars while 4% of them switch to various phones with the change in style.

The youngsters are early and quick adopters of technology and so should be the focus for the operators if they believe in quick success.

Source: Wireless Federation

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