News From Telecom World

Flat tariff is gaining popularity among Bangladeshi Mobile Phone Operators

Posted on: November 6, 2009

First, it was Warid who introduced 89 paisa/minute call rate to any operator. Then in September 2008, Aktel introduced 68 paisa/minute call rate to any operator. Teletalk followed their footsteps by introducing 66 paisa/minute call rate in 2009. Now it is Banglalink’s turn to follow the other three operators who already have offered flat tariff to their subscribers. Today (6th November, 2009) Bannglalink just launched their 87 paisa/minute flat tariff plan.

Looks like its becoming a trend in the Bangladeshi market, to introduce flat call rate and allow the subscribers to call any operator’s number without worrying much about the differential charges. As more and more operators are adopting it we can safely assume that the financial impact of this tariff is quite positive. In fact, if we analyze the financials of the two operators- Banglalink & Aktel, we can easily see that AMPU of Aktel is lower than Banglalink but their ARPU is much higher. Yes, there might be some other factors but flat tariff is got to be a major factor behind Aktel’s higher ARPU.

As Banglalink has finally introduced flat tariff, it seems they have got the message and has acted accordingly. Question is when Grameenphone is gonna realize it?


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