News From Telecom World

Why AKTEL is offering bonus for refill?

Posted on: January 1, 2010

Yeah, Aktel is now offering 7.5% bonus for BDT 51,101 and 201. You may ask why 51 or 101 instead of 50 or 100? The answer is very simple, the bonus is for electronic recharge only. If you recharge from scratch card, you will not be able to enjoy it. Its an indication that Aktel wants its subs to move from scratch card recharge to electronic recharge. Quite naturally, question arises- WHY?

Well, the answer is very straight forward. Electronic recharge is much cheaper for the company. It ensures more margin for the company and more control over the distribution channel. That’s why Aktel is trying to move towards this new direction.

But Aktel may face challenge in the Chittagong and Noakhali region where it has the strongest presence because scratch card (especially BDT 20) is quite popular there. Scratch card allows a lot of flexibility (like can be stored for later use, can be taken anywhere etc.) for which it surely has a loyal customer base.

What is encouraging for Aktel is that Grameenphone and Banglalink has already done it, their maximum subs do their recharge by electronic means. So let’s hope Aktel will be able to achieve the same in short times.

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