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Idea Cellular, an Aditya Birla group company have formally insitgated its GSM services in Bihar and Jharkhand. Ambarish P Jain, Director for Idea’s north-east region operations, said that our service will be available from October 1 in Bihar and Jharkhand. We are making a very serious attempt to broaden our customer base through wide and rapid expansion of our network in both states. Idea bags fifth position in mobile telephony in Bihar and Jharkhand after Reliance (which has both CDMA and GSM mobile service), BSNL, AirTel, and Aircel. Idea is going to set up a network of customer touch points apart from customer care units in both the states. According to Company’s Bihar circle head, M D Prasad, with this and several other key features, Idea shall redefine standards of mobile telephony in the states.

Through 880 towers, Idea is anticipating to cover 1.5 crore people in 2,500 towns and villages in the two states in its first phase. Jain further said that by the end of this fiscal, Idea hopes to increase its network to 6 crore people in 16,500 towns and villages through increased 3,000 mobile tower network. The mobile telephony giant, which has a subscriber base of 3.3 crore across the country, hopes to add one million customers to its fold every month nationally, he added.

Source: Wireless Federation

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